Expert SEO | DigitalNetHosting® and Sq1®
DigitalNetHosting® expands Expert SEO through technology partnerships and Sq1® a technology-enabled digital marketing services and analytics company that integrates data, user experience design, media buying, and predictive modeling to optimize marketing campaigns and exceed our clients’ goals. Our services listed below are activated using proprietary SMART™ Methodology and Technology Stack rooted in Conversion Optimization and Advanced Analytics.
EXPERT LEVEL SERVICES:
Research & Strategy
Our strategic engineers go beyond just tracking and understanding user personas – they dive down to their core, immersing themselves in what motivates and drives consumer needs. Fortified with these insights, they devise strategies that capture, persuade, incite and ultimately power consumer conversions.
Business Analysis & Strategy
Goal/KPI Definition & Measurement Approach
Big Ideas / Concepting
Content Subject Matter, Delivery & Execution
Data & Analytics
Email & CRM
UX Personalization Planning
Consumer Research & Analysis:
Customer Journey / Path-to-Purchase
Multi-Step Testing Roadmaps
Digital Channel Attribution
Online to Offline Measurement
Custom Dashboard Development & Reporting
Ad Hoc Analysis & Research
User Experience (UX) & Design:
Working together as a cohesive unit, our team of designers, storytellers and UX engineers develop compelling, enticing creative presentations to most effectively address the wants, needs and desires of users, optimizing their path to purchase at every touch point. This is achieved with multi-channel savvy, through disciplines and processes, including:
Branding & Digital Translation
Creative/UX Strategy & Optimization
Responsive & Interactive Design Concepts
Rich, Flash & Static Media Unit Creation
Dynamic Messaging & Media Creative
Digital Paid Media – (SEM, Display, Social & Programmatic TV)
DigitalNetHosting & Sq1 uses paid search as a tool to reach consumers during every stage of the conversion funnel. Our custom segmentation models allow our teams to optimize across search engines, targeting strategies, device types and keyword categories to maximize efficiencies and capitalize on key areas of your business.
We approach display media planning, buying and optimization with the same methodical, results-driven approach that we apply to search and other performance media. We also applies strict Brand Safety, Anti-Fraud and Viewability rules via Integral Ad Science to all desktop executions.
And, we don’t take a cookie-cutter approach to SEO and other owned media services. Our experts in all aspects of owned media work with you to develop a tailored mix of services to maximize qualified organic traffic.
Channel Integration Strategy
Paid Search – Media Planning & Activation
Keyword, Ad Group & Ad Copy Optimization
Landing Page Optimization
Display – Media Planning & Activation
Keyword Targeting & Paid Search Retargeting
Search Engine Optimization:
A lot of digital advertising agencies focus on unpaid media, but at Sq1 we go beyond the traditional SEO world of optimization and truly push the boundaries of what can be accomplished through organic search optimization. Our team is comprised of highly trained and knowledgeable SEO analysts ready to make your business stand out.
We work with you to build a complete SEO program customized for your business structure. We know search engine optimization and how to generate targeted organic traffic.
Search Engine Optimization On-Page Analysis
Keyword Research & Analytics
Page-Level Optimization Elements
Search Engine Optimization Off-Page Analysis
Competitor Keyword Research
Competitor Linking Theory
Social Sharing, including blogging, community outreach and link building
Local Listings and Local Listing Management
Social Media Marketing