Profile: Business, Marketing & Technology Leader
Overview
A distinguished business and technology leader, characterized by a results-driven approach and adept at strategic planning and executing business and integrated marketing-ecommerce initiatives. Skilled in navigating complex business and technology projects across various roles, from hands-on contributions to executive management. Served as a principal executive in the successful sale of two businesses: Dell Hosting, acquired by Sprint for $250 million, and First Choice Power, acquired by Direct Energy for $270 million.
Leadership Style
Embraces a work style that promotes collaboration, team spirit, pride, and trust. Exceptional at diagnosing the core issues behind business and operational challenges, pinpointing opportunities that enhance efficiency and drive profitable growth.
Technical Expertise
Recent leadership roles have involved spearheading initiatives on Oracle’s solution-oriented technology platforms across private and Federal Government sectors. Holds expert-level proficiency in IBM Cloud IaaS, SaaS, Magento Ecommerce, and WordPress publishing platforms, focusing on development, marketplace integration, and hosting. Adheres to the principle: “If you can’t measure it, you can’t manage it.”
Professional Experience
DigitalNetHosting® – Founder & CEO
July 2016 – Present, Dallas, Texas/Marshalltown, IA
Specializing in Management & Technology Consulting, providing strategic advice on network security, Cloud infrastructure and Liquid Web Bare Metal Servers and Cloud Services, web & application development, managed hosting, and Expert-Level SEO and digital marketing strategies.
Navy Exchange Service Command – Senior Consultant
January 2016 – July 2016, Virginia Beach, VA
Served as an Independent Contractor for NEXCOM, focusing on Oracle-based Omni-Channel Ecommerce Platform assessment and strategic planning for disaster recovery and business continuity, adhering to DoD standards.
Speed Commerce, Inc. – Client Services Executive
July 2014 – January 2016, Dallas, Texas
Led e-commerce platform implementations and software integration projects, overseeing the project lifecycle and managing teams for Oracle Commerce Platform clients.
- NEXCOM: A $3B Retailer
- Toys R Us (UK & PL): toysrus.pl and toysrus.co.uk
- Airforce Exchange
- Huawei
- Mills Fleet Farm
DigitalNet Hosting®, LLC – Founder
July 2012 – July 2014, Dallas, TX
Founded the company, offering Magento, WordPress, and Enterprise-level Cloud hosting services. Focused on advanced digital marketing, mobile web design, and the management of custom APIs for seamless marketplace integration.
Cobb Solutions – VP Business Development (Contractor)
January 2012 – July 2012, Austin, Texas
Drove the development and delivery of custom software applications, facilitating significant sales growth through the expansion of sales channels.
First Choice Power – CMO, Product Management
October 2007 – November 2011
Led the company’s re-branding and digital strategy, establishing a non-profit hunger program, Food First™. Served as a principal executive in the successful sale of First Choice Power, acquired by Direct Energy for $270 million.
CardsDirect.com – VP Marketing
May 2006 – October 2007, Dallas, Texas
Achieved 200% growth in revenue and margin expansion by renegotiating supplier agreements and improving profit margins. Led company to a valuation of $40 million.
TXU Energy Retail Company – Senior Director & General Manager
June 2001 – January 2006, Irving, Texas
Managed a $500 million division, achieving profitable growth and creating new sales channels. Led first to market deployment of Smart Meters.
Dell – Director, Sales, Marketing, and Operations (Managed Hosting Services Division)
October 1997 – June 2001, Austin, Texas
Led the development of hosting IT infrastructure, growing the business to $150M with successful business sale to Sprint. Served as a principal executive in the successful sale of Dell Hosting, acquired by Sprint for $250 million.
Education & Certification
- MBA, Fairleigh Dickinson University, Teaneck NJ & Wroxton College, Oxfordshire, England, 1997
- BA in Economics & History, University of Texas at Austin, 1989
- CompTIA Security+
This professional journey underscores a blend of strategic foresight, technological proficiency, and a collaborative leadership style, driving innovation and growth across various sectors.